Instagram Round Up #1

By: Michelle Millward

Welcome to our first Instagram Round Up! We had such a great response from our New York Fashion Week Looks that we wanted to bring you some more fun fashion inspired by our favorite influencers! Don’t forget that all these items are available at AMARA and select items are available online at Shop Amara!

#1: Cara Loren


Shirt | Jeans | Shoes | Sunglasses | Cardigan

#2: Jaci Marie Smith


Shirt | Pants | Purse

#3: Hello Fashion Blog


Sweater | Pants | Shoes | Hat | Sunglasses | Purse

#4: Song of Style


Shirt | Skirt | Necklaces

#5: Laura Jade Stone


Sweater | Jeans


New York Fashion Week Looks Recreated

New York Fashion Week Looks Recreated

By: Michelle Millward

New York Fashion Week is here and all the best outfits are out! We got some serious inspiration from the bloggers and influencers there! Here are some outfits we recreated using AMARA clothes! *All items not linked can be found in store!

LOOK 1: Zoe Laz NYFW1.jpg

Shirt | Shoes (similar)| Skirt |Bralette | Purse

LOOK 2: New York Fashion WeekNYFW2.jpg

Hat (similar)| Dress | Purse

LOOK 3: Rosa CrespoNYFW8.jpg

Jacket | Purse

LOOK 4: Rosa CrespoNYFW7.jpg

Sweater | Skirt | Sunglasses | Purse

LOOK 5: Aimee SongNYFW6.jpg

Hat (similar) | Shirt | Jeans (similar)

LOOK 6: Louise RoeNYFW5.jpg

Shirt | Jeans (similar)| Shoes (similar) | Purse

LOOK 7: Danielle BernsteinNYFW4.jpg

Shirt | Pants | Boots

LOOK 8: Rosa CrespoNYFW3.jpg

Shirt | Skirt | Boots | Sunglasses

What is your favorite look from Fashion Week?

Back to School Outfit Inspiration

By Samantha Milner

Happy September! Fall is just around the corner so we picked out 5 outfits that are perfect for heading back to school.


Sweaters are our favorite fall staple, and this one is so cozy. Pair with a pair of black jeans for a killer look while staying comfy.


Spice up a classic t-shirt and jeans look with some statement shoes. These red heels are sure to get you plenty of compliments.


Some days you just need to wear a t-shirt and leggings. Stand out with these velvet leggings paired with a peplum denim jacket.


Pair a flowy dress with some booties for a perfect fall look!


This denim skirt is perfect for fall! Pair with a fun sweater to stand out from the crowd this school year.

What is your favorite fall trend? Let us know in the comments below!

At-Home Massage

At-Home Massage

By: Michelle Millward

We interviewed one of our highly skilled massage therapists, Kennedy Olsen, to give us a brief massage that you can do at home!

Sit or lay on your stomach. The pressure the massage giver uses depends on the person getting the massage. Kennedy recommends medium to light pressure.

  • Whatever you do to one side (right) do to the other side (left). You want the person getting the massage to feel balanced.
  • Do three repetitions of each “set”/massage technique.
  • Lotion is optional.



Put your hands flat on the back with your fingers facing out. Slowly pat down the back with light pressure. Remember to do each technique three times through.


Processed with VSCO with a6 preset

Place your hands on the upper back/shoulder blade area, with your thumbs facing down and your hands slightly lifted. With a circular outward motion, massage the area with thumbs. This area is where most people carry their stress!

  • To relieve some pressure, find a knot (a ball of hard tissue) and press the area lightly with thumbs for 5 seconds. You  should feel the knot “melting.” This is called static pressure.
  • If the knot persists, use “cross-fiber friction,” moving your thumb back and forth using light pressure.

With the same circular outward motion, massage down the back where the scapula and spine meet.

Once you reach the lower back, change your thumbs into fists and continue the outward circular motion. Continue outwards to hips and then back in towards the spine.

Processed with VSCO with a6 presetMoving your hands up to the neck, begin to knead the neck with the pads of your fingers.

Processed with VSCO with a6 preset

Going back to the original position with one hand on each side, apply light pressure with thumbs and move up the neck with an outward circular motion.

What is your favorite way to unwind?


Top 5 Products at AMARA

Processed with VSCO with a6 preset

It’s no secret that here at AMARA, we live and breathe for our products. We try to find the best items help our guests. We thought we would share our most popular items chosen by you!

Processed with VSCO with a6 preset

1. Sugar Bear Hair Vitamins

These little bear vitamins are popular with celebrities like the Kardashians, the Jenners, Vanessa Hudgens, and so many more. All these celebrities are serious hair goals so it comes to no surprise that they are our number one product.

Not only are they delicious (seriously so good) but they are vegetarian, gluten-free, soy-free, and cruelty-free. They are full of Vitamin B, Vitamin E, Folic Acid, Biotin and coconut oil, all the vitamins you need for thick, healthy hair.

One bottle is a one-month supply so come check it out in the store!

Processed with VSCO with a6 preset

2. Donna Karan Cashmere Mist Deodorant

A compliment to the Donna Karan signature scent, this deodorant smells heavenly. The mist, rather than a stick, makes a gentle and effective deodorant fit for a lady. It’s a floral scent mixed with sandalwood.

If you are looking for a subtle, yet great scent, this deodorant is the one for you!

Processed with VSCO with a6 preset

3. South Seas Tahitian Tan Mist

Spray tanning can be drying. And dry skin feels uncomfortable and looks fake. (Sorry. I said it.) That must be why the South Seas tan mist is one of our top-selling items! It has a quick-drying formula that is lightweight, and the Vitamin C, Vitamin E and Cranberry Seed Extract lock in moisture to keep your tan smooth and your skin hydrated. It also includes copper and caffeine in its ingredients to tighten the skin, keeping it look young and healthy.

Plus, it has a coconut scent! Who doesn’t love that?

Processed with VSCO with a6 preset

4. Silversoft Skincare Foam

This foam is a miracle worker. No. Seriously. It is antibacterial, anti-fungal, and it is a natural moisturizer. It has healing powers for dry skin, acne, eczema, psoriasis, and even cold sores.

As summer approaches, think about making this a part of your daily skincare routine. It gets pretty dry on the summer and your skin can be compromised in a few different ways. This well help keep it on track!

Processed with VSCO with a6 preset

5. Stance Socks

These socks give a cool, edgy vibe to anyone wearing them. Our last of our top 5 selling items are comfy and cool: Stance socks. These uniquely fun sucks are made of quality material and add a pop to any outfit.

They can be used for working out, going out, or anything in between!

What are some of your top items? We would love some recommendations!

❤ Elsa

Welcome to the AMARA blog!

Welcome to the AMARA blog!

AMARA Day Spa, Salon, Boutique is ready for the next step: blogging. Here, you will find what is new at our stores and online, as well as tips and tricks from our very own hair stylists, skincare experts, models, and more! We hope you enjoy this new connection with AMARA!


❤ Elsa